Mirrorstreampoint
Schedule picture

Programme and schedule mapping

A clock-by-clock drawing of a television or radio week: which programmes hold the sofa, which are a corridor, and where a second set in the kitchen quietly wins.

Rows of cinema seats facing a screen, a cousin of the living-room clock
DurationThree to six weeks
Where it happensHouseholds in the agreed coverage area; boards drawn in Batumi
How it is pricedQuoted from number of clocks and length of the study week
ForControllers and editors resetting an autumn or spring clock

Schedule mapping is narrower than a full audience study. It stays inside one station’s week and asks what the clock actually does to the room. Serials, news, sport, and the late film are drawn as ribbons so a controller can see which hour is a destination and which hour is only the walk between two destinations.

A typical week on the boards

Monday to Thursday often share a spine. Friday leaks earlier. Sunday morning radio in Adjara still carries religious hours that a Tbilisi-trained clock forgets. We mark language switches when a household turns the dial to a neighbouring country’s music and does not come back for the local news.

Included

One station or a sibling pair (FM plus a TV sister) for a single study week; daypart ribbons; a “held versus borrowed” note for the flagship programme; and a readout with the controller, not only with sales.

Excluded

Competitor clocks unless they are named in the brief and can be observed in the same households. We will not invent a rival’s audience from press cuttings.

Bring the as-broadcast logs. Promos that did not air cannot be mapped as if they did.

Send a brief for this study