Advertiser media mix review
For a brand already on Georgian television, radio, outdoor, and print, a drawing of overlap so the second buy is not the same walkers counted twice.
A mix review does not choose a favourite medium. It asks whether the people who heard the morning radio also walked the booked outdoor circuit and also sat with the evening serial. When they did, the second invoice is partly a reprint of the first. When they did not, the quieter medium may be doing work the rate card never described.
What we need from the buying desk
The current plan: titles, towns, hours, and the dates already flown. Creative is useful only as a prompt in recall (“the spot with the mountain road”), not as an object of taste.
What you take away
Overlap drawings, a plain-language note on double counting, and a short list of hours or circuits that added almost no new people. We do not replace the agency. We do not negotiate rates.
If the buy is still being written, wait. A mix review of a hypothetical grid becomes a set of polite guesses, and we would rather refuse the brief.