Mirrorstreampoint
Post-flight reconstruction

Campaign audience readout

After the spots have run, a reconstruction of who was actually in reach in the booked towns and hours — including the dayparts the booking form treated as equivalent.

Audience seated in a dark hall facing a bright screen
DurationTwo to four weeks after the last booked day
Where it happensDesk work in Batumi plus light fieldwork where recall is required
How it is pricedQuoted from media list and number of towns
ForAdvertisers, agencies, and media owners arguing about whether a flight landed

A campaign readout is for the week after the invoice, when everyone still remembers the booking grid and nobody agrees who saw it. We take the booked titles, dayparts, and towns, then rebuild a picture of exposure from diaries, recall, and — for outdoor — a counted passage on the circuit.

What the readout answers

Which booked hours actually had people in the room. Whether the radio spots sat under kitchen noise or under a named presenter. Whether the newspaper wrap reached kiosk buyers or only the unsold return pile. Whether the boulevard boards were passed by the same walkers counted in the radio diary.

Included

A media list annotated with estimated in-room presence; a short overlap drawing if two media were bought together; and a sitting of no more than ninety minutes to walk the objections. We do not rerun the creative. We do not award a score.

Excluded

Live booking changes during the flight, mystery shopping of retail, or a claim that a small Batumi count describes a national brand launch.

Send the final booking order with the brief. If the agency cannot share the clock, the readout will say so on the first page rather than invent hours.

Send a brief for this study