The work

Studies we take on

Each engagement is a picture of a real audience in Georgia — not a catalogue of modules. Choose the study that matches the decision in front of you, then send a brief.

Mirrorstreampoint measures who is actually watching, listening, reading, or passing a board. The listing below is the family of studies the Batumi room will take. We do not sell access to a shared panel you log into; fieldwork is scoped, staffed, and drawn for the client who commissioned it.

A first conversation is usually enough to tell whether a full audience study is needed or whether a shorter readout will answer the question.

People gathered around a television in a dim living room

Commissioned audience study

A field study of who watches, listens, or reads a title — then a set of visual maps and a readout in Batumi so editors and sellers can argue from the same pictures.

Four to eight weeks after the brief is locked · Quoted from sample, geography, and number of titles

Audience seated in a dark hall facing a bright screen

Campaign audience readout

After the spots have run, a reconstruction of who was actually in reach in the booked towns and hours — including the dayparts the booking form treated as equivalent.

Two to four weeks after the last booked day · Quoted from media list and number of towns

Rows of cinema seats facing a screen, a cousin of the living-room clock

Programme and schedule mapping

A clock-by-clock drawing of a television or radio week: which programmes hold the sofa, which are a corridor, and where a second set in the kitchen quietly wins.

Three to six weeks · Quoted from number of clocks and length of the study week

Crowd facing a concert stage, a stand-in for mixed public attention

Advertiser media mix review

For a brand already on Georgian television, radio, outdoor, and print, a drawing of overlap so the second buy is not the same walkers counted twice.

Three to five weeks · Quoted from number of media and towns in the current buy