What recent briefs left behind
These are not scores. They are what people said after they had to take a picture back to a rate card or a clock.
The breakfast claim we had been reciting did not survive the kitchen radio diaries. Late morning still belonged to us, which was a smaller kingdom, but it was ours. I would have liked a larger sample in Kobuleti; two courtyards there felt thin, and Nino said so before I had to.
Programme editor, regional radio group — listenership study
Our outdoor circuit along the boulevard looked busy from the car. The walking counts showed the same office workers twice and almost nobody from the residential stairs behind the hotel strip. We cut two faces and kept the junction board.
Sales lead, Batumi outdoor contractor — passage counts
I asked for a mix review because the agency swore the newspaper wrap added new people. The overlap plate was awkward in the room. Radio already had them. We kept the wrap for the brand’s board, not for reach.
Marketing manager, regional retailer — media mix review
The late film was a corridor. The serial before it held the sofa; after the film, people had already gone to the second set. Giorgi’s ribbon made the argument I had been losing in verbal form for two seasons.
Controller, television station — schedule mapping
A radio week that refused the breakfast empire
Adjara FM group · four-week diary · 2025
The group came with a rate card that priced 07:00 as if the coast woke in a single motion. Interviewers found kitchens on, named bulletins half-heard, and a neighbouring music hour winning the balcony. The maps did not recommend a new presenter. They recommended a quieter claim and a defence of the late morning hours that still carried named voices.
The reservation from the client, recorded in the readout notes, was that Kobuleti returns were fewer than Batumi returns. We printed that on the method page. The group still used the late-morning plates in their next agency meeting.
An outdoor circuit that counted the same walk twice
Boulevard boards · pedestrian passage · late spring
The contractor wanted proof for a hotel-strip package. Counts at two faces were high. When the same badges were matched along the walk, the second face added almost no new people. The junction board, unloved in the original package, added the residential stairs. The package was redrawn around the junction, not around the prettier hotel lighting.