Desk note · 9 December 2025

A reach curve a sales meeting will stay in the room for

Giorgi’s rule: if a controller cannot point at the plate and finish a sentence, the drawing is decoration. Density, not spectacle, carries the hour.

People seated around a table with papers, the shape of a readout

The Batumi boards use pearl, silver, and a restrained turquoise so the eye goes to density, not to a glow. A reach curve that looks like a mountain range will win a photograph and lose the argument. We draw a slow climb through the hours that actually filled, then a pale drop where the room left.

Sales meetings run long. The plate has to be readable from the far side of the glass table. Captions stay in Georgian when the newsroom is in the room; the bound English report carries the same numbers with the caveats attached, not in a footnote nobody reads.

If a client asks for a “more exciting” version, we offer a second language on the caption, not a steeper mountain. The hour either had people or it did not.