Print kiosks and outdoor walks are not the same street
A newspaper wrap and a boulevard board can share a postcode and still miss each other. Overlap has to be walked, not assumed from a map of Batumi.
Advertisers like to believe that a person who buys a paper at a kiosk also passes the hotel-strip boards. Sometimes they do. In several Batumi counts, the kiosk buyer turned inland toward the residential stairs, while the outdoor package was priced for the waterfront walk.
We do not treat a shared district as overlap. We treat matched people as overlap. That requires a diary or a recall prompt plus a counted route, which costs more than a coloured street plan. It also stops a second invoice from reprinting the first audience.
If the wrap is kept for prestige on a board, say that. Do not keep it for reach the walk never delivered.