Why the Georgian evening still splits at the balcony
A living-room set and a balcony speaker are not one audience. Daypart maps that ignore the open door will praise a bulletin that already lost the room.
8 April 2026
Desk notes
Notes from the measurement desk
Short pieces from the table: what a diary week shows, what a sample cannot say, and how a map is drawn so a controller can argue with it.
These notes are written after fieldwork, not before. They name Georgian habits — balconies, second sets, kiosk returns — because that is the audience we measure.
Reading a radio diary without flattening the week
Monday kitchens and Sunday mornings are not interchangeable. Averaging them into a single listenership number is how a breakfast empire gets invented.
18 March 2026
Print kiosks and outdoor walks are not the same street
A newspaper wrap and a boulevard board can share a postcode and still miss each other. Overlap has to be walked, not assumed from a map of Batumi.
21 February 2026
What four hundred diaries in Adjara can honestly claim
A coastal sample will not describe Kakheti. Thin cells should stay thin on the page, even when a sales director asks for a national sentence.
27 January 2026
A reach curve a sales meeting will stay in the room for
Giorgi’s rule: if a controller cannot point at the plate and finish a sentence, the drawing is decoration. Density, not spectacle, carries the hour.
9 December 2025