The Batumi room behind the maps
We are not a sales house and not a newsroom. We sit between them with diaries, weights, and drawings of who was actually in the room.
Mirrorstreampoint opened the Melikishvili Street room after three people who had worked Georgian television and radio from the inside grew tired of importing audience pictures drawn for other countries’ evenings. The 18:00–22:00 window on this coast is not a London window. Balconies, second sets, satellite dishes, and a neighbour’s music hour all leak the room in ways a borrowed clock never names.
The practice is small on purpose. Field coordinators are hired for the towns in the brief. Analysis stays in Batumi so the caveats cannot be edited out on a train to another office. We work in English for the bound report because many buying desks still settle in English; the maps themselves carry Georgian captions when the newsroom needs them at a glance.
Georgia is the geography we will defend. A study that pretends Adjara describes the whole country will not leave this table. Clients who need a national picture must pay for a national sample, or accept a narrower sentence.
We have no panel product to rent and no software to licence. The offer is commissioned measurement: a brief, a field week, a set of drawings, and a conversation that does not flatter the schedule.
Who sits at the table
Nino Beridze
Method and sample
Nino spent a decade inside television sales administration before she refused to keep signing figures that a courtyard sample could not carry. She designs the diaries and the replacement rules.
Giorgi Tsereteli
Maps and boards
Giorgi draws the daypart ribbons and overlap plates. He will flatten a chart that looks clever and says nothing a controller can use on a Thursday morning.
Tamara Kapanadze
Readouts
Tamara chairs the Batumi sessions. She keeps editors and sellers on the same page and writes down the sentence nobody wants to take back to the rate card.