Which titles, which towns, and which decision the maps must serve before autumn or a campaign week.
Measurement room, Batumi
The evening audience, drawn as it actually sat.
Publishers, stations, and advertisers in Georgia still argue from remembered ratings and borrowed foreign clocks. We go into households, diaries, and street counts, then draw who was really in the room — by daypart, language, and title — so a schedule or a spot list can be priced without theatre.
Send a study briefInterviewers walk Adjara stairwells and courtyards with language versions that match the household.
A thin sample is not dressed up. Gaps stay visible on the page so sales cannot pretend otherwise.
Editors and sellers sit with the boards in Melikishvili Street and argue the 18:00–22:00 window from pictures, not slogans.
Flagship study
A commissioned audience study
Our main piece of work is a timed field study for one owner or one title group: who watched, listened, read, or passed the board; when they did; and which other media they still carry. The result is a bound visual report and a working session in Batumi, not a login or a monthly feed.
Other pictures we are asked to draw
Campaign audience readout
After a flight of spots or a print wrap, we reconstruct who was actually exposed in the booked towns and dayparts, including the quiet hours the sales house preferred not to mention.
Open this study type
Programme and schedule mapping
A clock-by-clock picture of a television or radio week: which programmes hold the sofa, which leak to a second set, and where a film block is only a corridor between news and serials.
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Advertiser media mix review
For a brand already buying Georgian TV, radio, outdoor, and a newspaper, we draw overlap so the second buy is not the same twenty thousand people counted twice.
Open this study typeA letter after a radio week in Adjara
We had been selling the 07:00 news as if the whole coast woke with it. The diary week showed the kitchen radio was on, but the named bulletin lost the room to a Turkish music hour from the balcony next door.
The maps did not flatter us. They did show where late morning still belonged to our presenters, which was enough to rebuild the rate card without inventing a breakfast empire that was not there.
From the measurement desk
Why the Georgian evening still splits at the balcony
A living-room set and a balcony speaker are not one audience. Daypart maps that ignore the open door will praise a bulletin that already lost the room.
Reading a radio diary without flattening the week
Monday kitchens and Sunday mornings are not interchangeable. Averaging them into a single listenership number is how a breakfast empire gets invented.
Print kiosks and outdoor walks are not the same street
A newspaper wrap and a boulevard board can share a postcode and still miss each other. Overlap has to be walked, not assumed from a map of Batumi.
Visit or write
The room sits above Melikishvili Street
Level 6, 51 Melikishvili Street, Batumi 6000
+995 422 555 750
Briefs are read on working mornings. A first answer usually leaves within two days.